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Nestlé Health: Trilha
Copywriting·Strategy & Planning·UI/UX Design
Project Scope
In large organizations like Nestlé Health Science, internal communication is essential to maintaining cultural alignment, employee engagement, and awareness of key business updates. But when information becomes repetitive, overly technical, or disconnected from people’s daily routines, it loses its impact — especially in hybrid and remote work environments.
To address this challenge, Nestlé Health Science LATAM partnered with The King Working to create “Trilha”, a monthly internal communication tool designed to inform, inspire, and connect employees across teams and countries. “Trilha” (which translates to path or trail) became a branded content platform delivered through highly visual presentations that shared the company’s monthly highlights, news, strategic movements, and upcoming actions in a more human, modern, and motivating way.
The King Working was responsible for developing the full structure, design system, visual identity, and storytelling model of “Trilha,” transforming routine updates into an internal brand experience.
Plan of Action: From Corporate News to Visual Narrative
We started with a strategic diagnosis of Nestlé Health Science’s internal communication flow, evaluating how content was being shared and how it was being perceived by employees. Together with internal stakeholders, we defined three guiding principles for the new “Trilha” format:
Clarity and objectivity – business updates should be simple, structured, and digestible at a glance.
Consistency with flexibility – the presentation needed a repeatable, recognizable format, but flexible enough to evolve monthly.
Visual engagement – modern layouts, motion elements, and creative visuals to increase internal attention and participation.
Where information becomes connection: ‘Trilha’ turned monthly news into a shared journey for every team member.
From there, The King Working created a visual identity exclusive to Trilha, inspired by Nestlé Health Science’s brand but adapted to the tone and dynamics of internal culture. The presentation was divided into modular sections such as:
- Business Highlights
- New Campaigns or Product Launches
- Employee Spotlights or Success Stories
- Innovation & Insights
- Coming Soon: What to Expect Next Month
We developed templates with defined color systems, typographic rhythm, and iconography — optimized for quick reading and high recall. The structure was designed to work equally well in virtual town halls, intranet distribution, and local team meetings.
Our team also trained the Nestlé Health Science communication staff on how to update and maintain the presentation monthly, ensuring scalability and autonomy. In some editions, we contributed directly to copywriting, storytelling tone, and layout refinements — ensuring the message stayed aligned with corporate strategy while feeling close to employees.
Conclusion & Results
“Trilha” became a key element in Nestlé Health Science’s internal communication ecosystem — transforming traditional updates into a dynamic and strategic presentation that improved transparency, engagement, and cultural alignment.
Key outcomes:
- Increased employee attention and satisfaction with internal updates
- Faster communication of strategic priorities and leadership movements
- Consistent visual identity across teams and LATAM regions
- Strengthened connection between employees and the company’s vision
- Recognition by internal stakeholders as a model for modern corporate communication
This project proves The King Working’s strength in internal brand communication, turning information into connection — and strategy into clarity — through thoughtful design and storytelling.
